APC Innovation Summit – Reimagined!

Like many things these days, the original program for APC’s Innovation Summit was cancelled due to the COVID-19 pandemic.   Taking into account the challenges APC member colleges have faced over the past several months, the Association announced a two-part, virtual Innovation Summit to provide timely and relevant sessions.

The first part of the Innovation Summit – Reimagined! was held on Tuesday, June 23rd and Wednesday, June 24th.   Over 100 attendees participated in the following two sessions:

 

Key Note Speaker

Dr. Shaunna Payne Gold

Assistant Provost for Diversity and Inclusion at Towson University

The New Normal: Re-imagining Higher Education

In the book, Their Eyes Were Watching God, Zora Neale Hurston said, "There are years that ask questions and years that answer".  In many ways, 2020 has been a year for many questions that we must answer through changed perspectives, leadership, and processes. During this keynote, Dr. Shaunna Payne Gold discussed "lessons learned" during this year's pandemics -- from mental health challenges through a global health emergency to a historic racial tipping point -- and how we can manage the "new normal" gracefully over the next decade and beyond.

 

 View the session here:

 

 

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Greg Gragg, CEO Blue Chair, LLC

 
   
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 Lisa Olmedo, VP Business Development for Gragg Advertising     

 

Reboot: Getting Your Marketing Ready for the Restart

Marketing and the economy- what to expect when this is all over
 

While the impact of a global pandemic is unprecedented for all of us, it is not unprecedented in history. And by examining the past, we can make reasonable projections for the future. In this session we discussed what you can expect looking forward towards a post-coronavirus world and how to reboot your marketing plan successfully.

 

View the session here:

 

 Stay tuned for more information on the Innovation Summit – Part 2 scheduled for July 21st and 22nd.

 

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Highlights from the 2019 Innovation Summit: